Having a new site or revamping your old one can be costly, heck having your own business can be costly and at times it is always tempting to try and save a few £’s. Your friends and family are always saying what great pictures you take with your mobile phone, so you’re going to be tempted to take your own images for your website.

I would certainly encourage you to do so for blog posts and social media, however for the core images of your site I would always advocate the use of a professional brand photographer. In recent years there has been a marked trend in “unique stock photograph” and a move away from generic stock imagery. It really does make a tremendous difference.

A professional photographer will “compose” the images to show your brand in the best possible light, the images will also have a consistent “look and feel” which will strengthen your brand identity across all channels.