If you just started your own business and thinking about commissioning a website, or maybe you are thinking about updating your current website, the first thing to do is perform some keyword research. What is keyword research? It’s a method for finding out the words and phrases your audience inputs into Google or another search engine to find your business. It is important that you know the keywords and phrases your target demographic use. Then you can create compelling content using those words and phrases to gain more visibility on serps (search engine results pages)
There are many online tools you can use to perform keyword research, most are paid for, subscription-based tools. The one we use is called Keywords Everywhere a fantastic tool and only $10 for 100,000 credits, it offers tremendous real value for money. To use Keywords Everywhere you simply purchase the credits and install the browser Adon and then search Google as normal, inputting the phrase you think people will use to find you.
As you can see from the screenshot Keywords Everywhere integrates itself within Google’s search results pages. Providing a whole host of information including CPC cost per click, trend data, related keywords and on the organic results you will be able to see various metrics of your competitors sites including their Moz Domain Authority (Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.) and their total number of backlinks.
To make your website profitable it is imperative that your site ranks well for keywords and key phrases that have a significant amount of traffic, the higher up you are on the results page, the more clicks you will get.
If you would like a more indepth article on keyword research, The guys over at Yoast, the popular WordPress SEO plugin, have posted this excellent guide, which you can view here>.
