Some New tech to be aware of
This is a newer concept, inspired by SEO (Search Engine Optimization), but adapted for the age of generative AI engines like ChatGPT, Claude, Gemini, Perplexity, etc.
OK What’s GEO all About
Generative Engine Optimisation (GEO) is the practice of shaping content so that generative AI models can correctly find, interpret, and use it when creating answers. Similar to how SEO makes sure search engines (Google, Bing) can “see” and rank your content. GEO makes sure that AI assistants can “understand” and draw on your content in their responses.
Why Does this matter
Increasingly, people are moving from search engines to AI-driven answers. Instead of scrolling through search results, they receive direct replies from generative engines. If your content is not GEO-optimised, it may never appear in AI answers, no matter how good it is.
Key Elements of GEO
- 1Structured Content: Use clear headings, Q&A formats, and bullet points. This helps AI systems to parse and extract information easily.
- 2Semantic Richness: Write in natural language, using synonyms and related terms. AI models rely on meaning and context, not just single keywords.
- 3Authority and Trust: AI systems are more likely to draw from credible, authoritative sources. Just Like SEO, building domain authority is therefore crucial.
- 4Conversational Style: Frame your content in the way people actually ask questions. Example: FAQ sections or “What is…” explanations.
- 5Machine Readability: Use schema markup, structured data, and clean formatting. This ensures models (and crawlers) can easily process your site.
Let’s compare the two
Now let’s look at a real world example:
SEO-optimised text: “Best smart watches 2025 – Top 10 reviewed”
GEO-optimised text: A structured, Q&A style page such as: “What are the best smart watches in 2025?” or “Which smart watches are best for tracking your daily step count?” or even something like “Best budget smart watches under £150.” You see it’s a much more conversational style.
